The fact they lived through a world war, like X-Factor and can knit, garden, and do DIY were among the reasons given.
What makes grandparents cool for more than 40 per cent is the tales they tell from when they were younger; while 38 per cent love the fact their grandparents always spoiled them.
And some grandparents gain kudos because they email, enjoy texting, and use social media networking sites such as Facebook and Twitter.
A spokeswoman for Engage Mutual, which conducted the survey, said:
“The study reveals how valued grandparents are, and how their ability to keep one foot in the past and one in the present gains them a lot of respect.
“Many of those surveyed recognise that older relations knit the whole family together, and provided them with much needed support through their childhood.”
“Top for grandparents ‘cool’ factor is the really good stories they tell from when they were younger.”
Keeping grandchildren’s secrets, providing stability for the family, and loving to laugh also scored highly.
Those surveyed appreciate the fact their older relatives know about DIY and gardening, can knit, and understand what happens beneath a car bonnet.
And some grandparents also score on the style front. Whether it’s the current ‘retro’ appeal of clothes they wore when they were younger, or their classic jewellery collections, grandparents are frequently in vogue, with some adding to their cool factor by looking 20 years younger than their age.
Other factors that make grandparents cool include the fact they tell the truth with no real regard for other people’s feelings, and their disbelief that the grandchildren are capable of doing anything wrong.
Unsurprisingly then, eight in 10 of those polled feel lucky to still have their grandparents, and 57 per cent are close to all their grandparents.
Indeed, 65 per cent hope they have as much zest and energy for life as their grandparents when they reach their age.
Two thirds of those surveyed, however, recognise their ageing grandparents are becoming more vulnerable.
And seven in 10 worry about how their grandparents’ needs will change as they age further, with reduced mobility, increased risk of ill health and increased likelihood of an accident being their top concerns.
The Engage Mutual spokesperson added:
“Grandparents are often at the heart of the family and are fiercely independent. So it’s not always easy to know when to take a more active role on their behalf.
“Sometimes, instead of just popping in for a cup of tea it might also be a case of helping to do the shopping, fixing things around the house, or assisting grandparents attend some appointments.”
reasons grandparents are 'cool'
1. old stories
2. they spoil you
3. DIY and gardening knowledge
4. sense of humour
5. survived World War 2
6. at ease with email
7. knitting skills
8. they provide stability
9. view grandchildren with rose-tinted glasses
10. easy to confide in
11. keep secrets
12. always honest, regardless
13. soft on kid’s bedtimes
14. on Facebook and Twitter
15. look 20 years younger
16. like texting
17. like X-Factor
18. understand cars
19. dye their hair
20. classic jewellery collection
ENDS
For further information please contact:
Kathryn McLaughlin
Engage Mutual Assurance
Tel: 01423 855245
Editors notes
Engage Mutual’s over 50s life cover plan, easy save, junior easy save, protected investment bond are provided by Homeowners Friendly Society Limited (HFSL). HFSL is Registered and Incorporated under the Friendly Societies Act 1992, Registered number 964F. HFSL is authorised and regulated by the Financial Services Authority (FSA), FSA Register number 110072.
Engage Mutual’s child trust fund is provided by Engage Mutual Funds Limited (EMFL), Registered number 3224780. EMFL is a wholly owned subsidiary of HFSL and Authorised Corporate Director of Engage Mutual Investment Funds ICVC. Engage Mutual Investment Funds ICVC is an investment company with variable capital. Registered in England number IC00044. EMFL is authorised and regulated by the Financial Services Authority (FSA), FSA Register number 181487.
Engage Mutual’s health cash plan is provided by Engage Mutual Health (EMH). Registered number 515058 of 14 St Cuthbert's Street, Bedford, Bedfordsire MK40 3JU. EMH is a wholly owned subsidiary of Engage Health Holdings Limited (EHHL), which is a wholly owned subsidiary of HFSL. EMH is authorised and regulated by the Financial Services Authority (FSA). EMH’s FSA Register number is 202311. Engage Mutual Health has offices in Harrogate and Bedford.
You can view our details on the FSA’s register http://www.fsa.gov.uk/register/firmSearchForm.do or by contacting the FSA on 0845 606 1234.
Engage Mutual Services Limited (EMSL) is a non-regulated wholly owned subsidiary of HFSL. EMSL is an appointed representative of EMIL. Registered number 3088162.
The following are non-regulated wholly owned subsidiaries of HFSL.; Engage Mutual Administration Limited (EMAL) - Registered number 4301736; Engage Mutual Services Limited (EMSL) - Registered number 3088162; Engage Health Holdings Limited (EHHL) - Registered number 71124.
Engage Mutual Assurance is a trading name of HFSL, EMFL, EMIL, EMH, EHHL, EMAL and EMSL.
Engage Mutual is one of the larger UK mutuals providing simple, value for money savings, protection and investment products to more than 500,000 customers. Engage Mutual prides itself on being a family-oriented, modern mutual, providing products that help enable households of all kinds to plan their finances to help meet their future needs.
More information on Engage Mutual is available at www.engagemutual.com
Engage Mutual has been the title sponsor of the Rugby Super League since 2005 and has extended its agreement to 2011.
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