engage Mutual Assurance announced today that it has extended its title sponsorship of Rugby League’s Super League until the end of the 2008 season.
The inaugural year of Super League sponsorship proved highly successful in launching engage Mutual Assurance as a new, family focused brand in financial services. The engage brand has established itself as a leading provider of Child Trust Funds and has used the sponsorship to highlight this, and its other savings and protection products.
Commenting on the agreement, Andrew Haigh, Chief Executive of engage Mutual Assurance, said, “We are delighted to announce the extension of our partnership with the Rugby Football League as title sponsors of Super League. The sponsorship is a fantastic platform from which to drive awareness of the engage brand, both within the Rugby League heartlands and nationwide.”
He added, “We are now looking forward to building on our first season and extending the sponsorship to 2008 will allow all involved to benefit from the opportunities and certainty that a longer agreement presents. We already have a programme of activity planned that we hope will add real value for fans”.
Richard Lewis, Executive Chairman of the Rugby Football League added, “We are delighted that we are extending our partnership with engage Mutual Assurance. The relationship between the League, its clubs and supporters and the engage brand continues to develop well and offers great benefit to all parties. Both engage and the Super League share the same family values and family audience and have already proved themselves to be tremendous partners. We look forward to working with them during the seasons ahead”.
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engage Mutual Assurance
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Savings
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Protection
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Investments
For further information on engage Mutual Assurance visit engagemutual.com
For further information on engage Super League visit engagesuperleague.co.uk
engage Mutual Assurance, Hornbeam Park Avenue, Harrogate, HG2 8XE. Tel: 01423 855000, fax: 01423 855181.
engage Mutual Assurance is a trading name of Homeowners Friendly Society Limited (HFSL), registered and incorporated under the Friendly Societies Act 1992, registered number 964F, and its wholly-owned subsidiary engage Mutual Funds Limited (eMFL), registered number 3224780. Both are authorised and regulated by the Financial Services Authority. engage Mutual Assurance Child Trust Fund is provided by eMFL.
engage Mutual Assurance is the title sponsor of the Rugby Super League, the official competition title is the engage Super League.
