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over 50s life cover customer panel research

In April / May 2009 a survey was undertaken amongst the customer panel to further understand customers' views on their over 50s life cover product and their thoughts on us as a provider.

The survey included the reasons for purchase, the level of premium chosen and the overall importance of this product for customers.

The results were very useful and have allowed us to continuously improve the over 50s life cover product and associated services.