engage press releases

4th May 2006


Park Row takes on engage Mutual Assurance whole of life & Child Trust Funds

Park Row - a Royal Liver company.

Park Row, owned by one of the UKs oldest mutuals, Royal Liver, has extended its product portfolio in association with Harrogate-based engage Mutual Assurance. Park Row will distribute two engage branded products – a guaranteed acceptance Over 50s Life Cover Plan and stakeholder Child Trust Fund.

engage Mutual Assurance aims to increase its share of the protection and investment markets via Park Row's 140 or so multi-tie advisers and 200 Royal Liver home service representatives.

Andrew Haigh, Chief Executive of engage Mutual Assurance, believes the move will enable Park Row to capitalise on the good value of the engage products, backed up with excellent support from the engage customer care team:

"We've already enjoyed considerable success distributing both of these products through financial, retail and military partners and we're extremely pleased to extend our reach through top-name IFAs. The engage guaranteed acceptance Over 50s Life Cover Plan is a very simple, affordable product, which is ideal for individuals who don't want to go through complex underwriting procedures. Our Child Trust Fund is equally as accessible, with a low contribution rate of £5 and because it's a stakeholder product, charges are capped at 1.5%."

Peter Sprung, Park Row's Chief Executive, added, "We wanted to enhance choice for our clients with IFA quality products and engage's value for money focus really appealed. Although this is unchartered territory for us, we're confident demand will be high and we'll fully support all of our advisers so they can maximise this opportunity."

-ENDS-

The information contained in this press release is intended solely for journalists and should not be relied upon by private investors or any other persons to make financial decisions.
Zoe Bowett
PR Manager

01423 855 315
07957 434 504

zoe.bowett@engagemutual.com

NOTES TO EDITORS

engage Mutual Assurance

  1. engage Mutual Assurance is a trading style of Homeowners Friendly Society (HFSL) and it's wholly-owned subsidiary engage Mutual Funds Limited (EMFL).
  2. engage Mutual Funds Limited (EMFL) is a provider of the Child Trust Fund direct and in partnership with Legal &General, ASDA and Debenhams stores and NAAFI Financial.
  3. The organisation is also the primary sponsor of the Rugby Super League – now renamed engage Super League.
  4. engage Mutual Assurance is also headline sponsor of the engage International Open 2005, part of the World Bowls Tour.
  5. Established in 1980, Homeowners Friendly Society Limited (HFSL) is Registered and Incorporated under the Friendly Societies Act 1992, Reg.No.964F, it's wholly owned subsidiary engage Mutual Funds Limited (EMFL) is Registered in England No 3224780. Both are authorised and regulated by the Financial Services Authority (FSA). Homeowners Friendly Society Limited's FSA Register number is 110072, and engage Mutual Funds Limited's FSA Register number is 181487. You can check this on the FSA's Register by visiting the FSA's website www.fsa.gov.uk/register or by contacting the FSA on 0845 606 1234

Royal Liver

  • Royal Liver Assurance Limited is an incorporated Friendly Society and was founded in Liverpool in 1850. In 1911 it built and opened the landmark Royal Liver Building which continues to be its head office for its operations throughout the United Kingdom and the Republic of Ireland
  • Today, Royal Liver employs around 1,500 people, has approximately 1.5 million policies in force and offers a wide range of financial services and products
  • Royal Liver Assurance is authorised and regulated by the Financial Services Authority
  • Royal Liver is a member of the Association of Mutual Insurers (AMI)
  • For further information on Royal Liver go to: www.royal-liver.com

For further information contact:
Cathy Henderson
Royal Liver Chief Press Officer
0151 600 4269
cathy.henderson@royal-liver.com

Park Row

  • Established in 1998, the Park Row Group companies provide financial solutions and financial planning advice to corporate and individual clients from more than 40 locations across the UK. The Group has a multi-distribution strategy covering the whole spectrum of financial planning and customer needs.
  • Park Row, A Royal Liver Company, consists of the following:
  • Park Row Associates The Group's core independent financial and mortgage advice business
  • Park Row Corporate & Private Clients (PRC&PC is part of Park Row Associates) specialises in the high-net worth and corporate markets
  • AdviceOnline (www.adviceonline.co.uk) – one of the first independent adviser sites
  • The Mortgage Partners which provides a realistic option for mortgage brokers who want to stay independent and also benefit from the services offered by traditional, principal led firms or networks

For further information contact:
John Butterfield
Marketing Manager, Park Row Group
0113 243 0154
john.butterfield@parkrow.co.uk

or

Mike Johnstone
Director, The Outsourced Marketing Department
01279 657555
07958 975203
mike@tomd.co.uk


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