The engage 3GB research or Three Generation Britain research index is conducted quarterly, with the following dates planned 2006/07:

• July  October  January  April

YouGov has been appointed to complete the Omnibus survey on behalf of engage Mutual Assurance, with a sample of 2,000 GB adults (18+), weighted to be representative of the adult population. (A pilot survey was undertaken. All releases prior to July 06 are based on a GB representative sample of 1500 adults.)

Standard crossbreaks including age, sex, socio economic group and five major regions are covered

YouGov is a member of the British Polling Council. The BPC is an association of polling organisations that publish polls. The objectives of the Council is to:

• ensure standards of disclosure that are designed to provide consumers of survey results that enter the public domain with an adequate basis for judging the reliability and validity of the results
• encourage the highest professional standards in public opinion polling and to advance the understanding, among politicians, the media and general public, of how polls are conducted and how to interpret poll results.
• Advise interested parties with advice on best practice in the conduct and reporting of polls